Lumis · how it works · why us

Your AI visibility,
in one single picture.

Lumis queries four public AI engines, crawls your site on eight dimensions, and compares your footprint against fifteen iconic Swiss anchors. Score out of one hundred, radar, 90-day plan. More precise than Atlas for Switzerland — because Atlas measures the Internet, Lumis measures yours.

your-sme.ch Method v1.0 · 2026-06-15
68
Score out of 100 Tier B
+5 pts vs sector median (health insurance)
D1
82
D2
74
D3
69
D4
58
D5
51
D6
77
D7
64
D8
22
01 · How it works · four steps

From request to roadmap
in four working days.

No opaque SaaS, no score that appears unexplained. Each step is measurable, defensible, reproducible.

Step 01 · day 1

You enter your domain + your sector.

No 40-field form. URL, sector, canton, main language. Five minutes.

Step 02 · day 1–3

Lumis crawls, queries, measures.

Lighthouse crawler, Search Console queries, panel of FR/DE/IT prompts sent to the four AI engines, scraping of Swiss directories. No operating data is touched.

Step 03 · day 3

You receive your kaleidoscope.

Score out of 100, eight-arm radar, comparison against the fifteen anchors + sector median. Each dimension clickable down to the measured pixel.

Step 04 · day 4

You know exactly what to change.

90-day roadmap prioritized by effort × impact. Not a PDF of slogans — concrete actions measured against public thresholds.

02 · D5 · AI Visibility · the differentiator

The dimension nobody else
measures correctly in Switzerland.

D5 aggregates four sub-scores, each answering a concrete question. When a prospect types "best accounting firm Vaud" into ChatGPT, Lumis knows whether you appear — and why you don't if that's the case.

AI readability78 / 100
Schema.org · llms.txt · named entities · crawlable structure
Google Maps & AI Overviews64 / 100
Local pack · GBP · AI Overview citations · NAP consistency CH
Conversational AI42 / 100
Surface rate on ChatGPT · Claude · Perplexity · Gemini across 150 prompts FR/DE/IT
Future readiness20 / 100
llms.txt · LLM-friendly sitemap · entity-rich content · Q&A format

D5 composite score

51 / 100

Verdict: your site is readable for Google but invisible to ChatGPT. The cost is measured in clients who no longer find you in AI conversations.

Priority action: publish an llms.txt + structure the "about" page in native Swiss Q&A format. Effort: 4h. Expected impact: +18 pts over 90 days.

03 · Why Lumis · against Atlas, Profound, SEMrush AI

Atlas measures the Internet.
Lumis measures yours.

Global SEO-LLMO tools are designed for an Anglo-American Internet. Switzerland has four languages, unique cantonal directories, Helvetisms Google Translate doesn't capture. Lumis is built for that reality.

Criterion
Lumis
Atlas / Profound / Athena
FR-CH / DE-CH Helvetisms detected
Corpus of 150 native FR/DE/IT prompts per sector
Swiss directories (local.ch, search.ch, swissfirms…)
Public versioned methodology + Scope Cards
Swiss hosting · Swiss FADP compliant
Your operating data never reaches a US LLM
SME-accessible pricing (sub-350 CHF/month)
4–5k USD/mo
Direct conversation with a human in Switzerland
SaaS only
04 · The Swiss moat · three structural pillars

Not an afterthought localization.
A native Swiss construction.

Why can't Atlas catch up in six months? Because each of these three pillars is the product of several years of field knowledge that doesn't code — it's lived.

Pillar 1 · linguistic

Do you really write Swiss?

D4 compares your vocabulary to France/Germany variants. A site that writes "parking" instead of "place de parc," "Fahrrad" instead of "Velo," or "soixante-dix" instead of "septante" — that's translated, not native. Atlas doesn't know it. Lumis penalizes.

  • septantevssoixante-dix
  • VelovsFahrrad
  • natelvstéléphone portable
  • parkierenvsparken
  • place de parcvsplace de parking
  • strassevsstraße
Pillar 2 · CH directories

Fifteen directories nobody measures.

D7 scans local.ch, search.ch, swissfirms.ch, comparis.ch, moneyhouse, zefix, Ricardo, Tutti, jobs.ch, homegate, students.ch + cantonal directories. An accounting firm absent from swissfirms.ch has a deficit SEMrush doesn't even see.

  • local.ch · search.ch · swissfirms.ch
  • comparis.ch · moneyhouse · zefix
  • Ricardo · Tutti · homegate
  • jobs.ch · students.ch · CHwirtschaft
  • + cantonal directories per sector
  • = NAP consistency scored by sector
Pillar 3 · public method

Methodology v1.0, open.

Atlas and Profound are black boxes. Lumis publishes its methodology, versioned like code. Scope Card per anchor, JSON audit per crawl, calendar recalibration. You can reproduce every measurement — the opposite of a proprietary tool.

  • Methodology v1.0 public
  • Scope Card per anchor
  • JSON audit archived per crawl
  • v1.1 recalibration September 2026
  • Transparent weights
  • No silent historical changes
05 · 90-day roadmap · the real output

Score + radar are pretty.
The roadmap moves the needle.

Every kaleidoscope ends with a prioritized roadmap: three actions at 30, 60, and 90 days, each quantified in effort (hours) and impact (D-x points). An SME owner doesn't want an audit — they want to know what to do on Monday.

The plan, not the PDF.

Three milestones, three measurable deltas. The score updates automatically on each monthly crawl — you see the movement.

Day 30 · D1 +8
Day 60 · D5 +18
Day 90 · D7 +6
Initial score: 68 Target score: 92 (Tier S) at 90 days
06 · Request early access

Measure yours,
before your competitors measure theirs.

Lumis is opening early access for around twenty Swiss SMEs. 90-minute Discovery with Stéphane Fallet, president of AI Swiss, no commitment. No SaaS to sign, no credit card, no public pricing — a real conversation.